Elephant Language
by graysmoke
Title: don't think of an elephant
Know Your Values and Frame the Debate
Author: George Lakoff
Publisher: Chelsea Green
The author is a linguist and analyzes the political language trickery popularized in the neo-con rhetoric.
If you haven't percieved the coding used by the extremists then this book may be for you. Lakoff dissembles it all for you in only 119 pages. carrying this elephant-sized message in a small package.
I don't subscribe to the author's premise that the Democrats need "framing" training in order to score with the voters. Spare us an anti- or counter- , additional Orwellian dialect. Who needs code camouflaged phrases to deliver honest messages? What is needed is delivery of facts spoken in direct and plain fashion. Honesty and truth are ill served by the technique employed by the extremists.
There have been two recent remarkably effective speeches/or testimony that illustrate how refreshing it is to hear straightforward discourse. I am talking here about Bill Moyers speech regarding the efforts afoot to sabotage the Corporation for Public Broadcasting and the testimony before a Senate committe by MP George Galloway.
If non-rational voters behave in the voting booth as indoctrinated slaves, what's needed is freeing them from the bondage of brain washing. Eloquence and passion and some fair representation of both sides equally in the media will provide a correction to this pendulum swing that has gone much too far to the right.
Exposure of the neo-con methodology is the main accomplishment of the book. For myself this was already distinctly apparent and blatant. But for those who can't or won't take the time and invest the effort in staying informed politically, then by all means get the book and read it. You might find it more logical to start with Chapters 9 and 10 then go to the beginning.
The audience this book needs to reach in order for them to realize how their buttons are being pushed, will never read it.
Here is a jolting fact. From page 16, Lakoff states that Eighty per cent of the talking heads on television are from the conservative think tanks. Eighty per cent. That rather defies the epithet flung so repeatedly that the media is controlled by the "libruls". And underscores the phony claim of fair and balanced used by Fox cable.
Lakoff gives the scientific explanation of how our cognitive functions are established, on page 17 and in other areas of the book he categorizes conservative vs progressive political positions as being greatly influenced by whether one is reared in a family that practices a male authoritarian style of discipline as opposed to a nurturant parenting style. While there may be some truth there, it seems too simplistic and is suggestive of some earlier popular deterministic philosophical views, negating what an adult with an inquiring mind and a persistent intellect can accomplish in molding his own ideas and affiliations in adulthood. Education and exposure to more variety of experiences after leaving the family setting have a great deal to do with how one forms political philosophy in my opinion.
The conservative authoritarian approach supposedly yields a crop of obedient unquestioning followers that produces a default operational mode that is subject to direction and manipulation externally.
The nurturant parenting is one that will produce personal responsibility and internal development of one's positions on the political spectrum. This results in more inclusivity, a "we" as opposed to "me" position.
Chapter 4 explores the Metaphors of Terror. I took a lot of this as being gender specific since my reactions to the horror of 9/11 do not correspond at all to his. Lakoff does not ascribe much importance to gender in his linguistic analysis. There are other linguists that put much stronger emphasis on this element, for instance Deborah Tannen. Therefore I cannot conclude that there is a generic reaction common to events.
On page 94 a brief table lists what the author chooses to present as his choices for a guideline to develop opposing ten word philosophies for the progressive vs conservative framing efforts. I think better proposals can be created, why don't each of your compose a table for yourself to follow.
Lakoff also doen't give sufficient weight to the reality of corporate control of the voices in the media field. It won't matter which way something is "framed" if it is ignored and deliberately scuttled.
On page 100 there is a statement that framing is normal. My objection here is that when intentionally used to twist reality, that is making it into an abnormal form. It then falls into the category of thought control. This is the intent of the right wing extremist element controlling the R message and they will continue to use the methodology as long as they can keep it effective. You can use the book to develop a course of action to deflect the abnormal usage of the method.
Lakoff slices his exposition into several sections, stating that there are three natural dimensions of variation for applying a given model. And that many apply a mixture depending on the area of life that is being discussed. Application when monetary or fiscal matters are the subject, may be turned on end when the matter is a subject as volatile as religion. Or abortion.
So if you are unaware of how the radcons jerk the chains of their followers, maybe you will want to read the book. As for adopting their methods, I say nyet. We can do better - we don't need reframing indoctrination, it won't get us any more exposure from the corporate-controlled media.
Our salvation will probably come via the internet-connected, the possibility is definitely there. And the end of this present regime may be hastened by the consequences of the total corruption of a party element that grabs and believes in absolute power.
Title: don't think of an elephant
Know Your Values and Frame the Debate
Author: George Lakoff
Publisher: Chelsea Green
The author is a linguist and analyzes the political language trickery popularized in the neo-con rhetoric.
If you haven't percieved the coding used by the extremists then this book may be for you. Lakoff dissembles it all for you in only 119 pages. carrying this elephant-sized message in a small package.
I don't subscribe to the author's premise that the Democrats need "framing" training in order to score with the voters. Spare us an anti- or counter- , additional Orwellian dialect. Who needs code camouflaged phrases to deliver honest messages? What is needed is delivery of facts spoken in direct and plain fashion. Honesty and truth are ill served by the technique employed by the extremists.
There have been two recent remarkably effective speeches/or testimony that illustrate how refreshing it is to hear straightforward discourse. I am talking here about Bill Moyers speech regarding the efforts afoot to sabotage the Corporation for Public Broadcasting and the testimony before a Senate committe by MP George Galloway.
If non-rational voters behave in the voting booth as indoctrinated slaves, what's needed is freeing them from the bondage of brain washing. Eloquence and passion and some fair representation of both sides equally in the media will provide a correction to this pendulum swing that has gone much too far to the right.
Exposure of the neo-con methodology is the main accomplishment of the book. For myself this was already distinctly apparent and blatant. But for those who can't or won't take the time and invest the effort in staying informed politically, then by all means get the book and read it. You might find it more logical to start with Chapters 9 and 10 then go to the beginning.
The audience this book needs to reach in order for them to realize how their buttons are being pushed, will never read it.
Here is a jolting fact. From page 16, Lakoff states that Eighty per cent of the talking heads on television are from the conservative think tanks. Eighty per cent. That rather defies the epithet flung so repeatedly that the media is controlled by the "libruls". And underscores the phony claim of fair and balanced used by Fox cable.
Lakoff gives the scientific explanation of how our cognitive functions are established, on page 17 and in other areas of the book he categorizes conservative vs progressive political positions as being greatly influenced by whether one is reared in a family that practices a male authoritarian style of discipline as opposed to a nurturant parenting style. While there may be some truth there, it seems too simplistic and is suggestive of some earlier popular deterministic philosophical views, negating what an adult with an inquiring mind and a persistent intellect can accomplish in molding his own ideas and affiliations in adulthood. Education and exposure to more variety of experiences after leaving the family setting have a great deal to do with how one forms political philosophy in my opinion.
The conservative authoritarian approach supposedly yields a crop of obedient unquestioning followers that produces a default operational mode that is subject to direction and manipulation externally.
The nurturant parenting is one that will produce personal responsibility and internal development of one's positions on the political spectrum. This results in more inclusivity, a "we" as opposed to "me" position.
Chapter 4 explores the Metaphors of Terror. I took a lot of this as being gender specific since my reactions to the horror of 9/11 do not correspond at all to his. Lakoff does not ascribe much importance to gender in his linguistic analysis. There are other linguists that put much stronger emphasis on this element, for instance Deborah Tannen. Therefore I cannot conclude that there is a generic reaction common to events.
On page 94 a brief table lists what the author chooses to present as his choices for a guideline to develop opposing ten word philosophies for the progressive vs conservative framing efforts. I think better proposals can be created, why don't each of your compose a table for yourself to follow.
Lakoff also doen't give sufficient weight to the reality of corporate control of the voices in the media field. It won't matter which way something is "framed" if it is ignored and deliberately scuttled.
On page 100 there is a statement that framing is normal. My objection here is that when intentionally used to twist reality, that is making it into an abnormal form. It then falls into the category of thought control. This is the intent of the right wing extremist element controlling the R message and they will continue to use the methodology as long as they can keep it effective. You can use the book to develop a course of action to deflect the abnormal usage of the method.
Lakoff slices his exposition into several sections, stating that there are three natural dimensions of variation for applying a given model. And that many apply a mixture depending on the area of life that is being discussed. Application when monetary or fiscal matters are the subject, may be turned on end when the matter is a subject as volatile as religion. Or abortion.
So if you are unaware of how the radcons jerk the chains of their followers, maybe you will want to read the book. As for adopting their methods, I say nyet. We can do better - we don't need reframing indoctrination, it won't get us any more exposure from the corporate-controlled media.
Our salvation will probably come via the internet-connected, the possibility is definitely there. And the end of this present regime may be hastened by the consequences of the total corruption of a party element that grabs and believes in absolute power.

